Catherine Reynolds

Executive Director , Red Dog Ventures

I am passionate about putting the customer at the centre of business profitability. I specialise in the development and execution of customer focused business strategy with specific strengths in greenfields leadership, creating business value from technology, innovative business models, stakeholder engagement and relationship management.My expertise in strategy execution has been acquired through many years of hands–on commercial experience rounded out with an Executive MBA (AGSM). I lead projects from start to finish, including development of the opportunity, strategy development, stakeholder engagement, securing of funding, solution development, relationship management and execution through complex matrix structures to match the right resources to the right task.My career was founded at PWC as an accountant and systems auditor. I transitioned to business process re-engineering and significant change management projects acting in Finance roles. Overall, I spent 8 years driving transformational projects from the CFO/Senior Finance Manager seat.I spent 10 years in the IT Industry in roles requiring strong skills in strategy development, market development and implementation for various transformation, post – acquisition integration and start up projects. I have significant experience in software and solutions across most platform technologies. I have developed and executed sales and channel strategies, worked closely with clients to align business requirements to technology and engage at the “C” Level/Board Level of all stakeholder organisations. I have developed and driven online strategies for Telco, Financial Services, Media and Government clients around customer and efficiency outcomes.I now focus exclusively on high growth private businesses looking to scale and take their enterprise to the next level.Specialties: Transformational Leadership, , Customer - Centric Organisational Strategy, M& A Strategy, Strategic Relationship Management, Government Liaison, Market Development, Innovative Business Model Development, Solutions Sales Strategy and Sales Force Engagement Models